Tuesday, October 27, 2009

Social Video, Social TV, Billions and Billions of Video Hours

I attended TV 3.0 in Los Angeles this month. Among the highlights were the predictions summarized by Intel’s CTO Justin Rattner about The Future of Television.

Among the subjects discussed, were that by 2015 it is predicted that there will be 500 billion hours of video in the Cloud, 12 billion devices will be able to receive TV content via the Internet, and TV will continue to be an important part of our lives. This is huge!

If you missed the TV 3.0 event, there is a video with some of the Intel viewpoints posted at http://blogs.intel.com/research/2009/08/what_happens_to_the_tv_in_2015.php.

What will TV look like going forward? Television will become even more informative, ubiquitous, personal and social.

In the past viewing TV was a social event. Remember the dawn of color television and having the whole family watch Star Trek episodes together? Now TV is more personal. We each can watch what we want when we want, thanks to options such as Netflix and TIVO. What we are seeing now is a shift back to social TV or social video experiences. TV is adding aspects of social networking or social media. Electronics, the Web and the Cloud are empowering new social connections with social video broadcasts that allow interaction with the broadcasters and the audience.

Being informative, ubiquitous, personal and social is how we see our Facebook application, Vpype, evolving. Vpype is all about user generated content and transforming the viewers’ or users’ experience with live, interactive social video broadcasts that tell a story.

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