It’s called the “Fun Theory,” and it’s what the people from TheFunTheory.com believe. Simply put, “the easiest way to change people’s behaviour for the better is by making it fun to do.” It really makes a lot of sense, when you think about it, and especially when you see this video.
Apparently, sponsored by VW, they connected sensors to the stairs at a subway station in Stockholm, Sweden, hooked up a camera, and watched as a lot more people took the stairs.
Not to mention that, they seem to have made doing good things more fun by connecting speakers to a recycle bin, and are making an “empty bottle arcade” (whatever that is) to increase recycling of empty bottles.
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